E.S.F. SNOW: Time for the next level
The European Ski Federation (E.S.F.) recently commissioned WEST4MEDIA to produce two video clips for the new sport and tourism concept "SNOW". Following a few days of filming in Liechtenstein, the finishing touches were added to two clips which meet two different criteria. The first is an informative clip which introduces and explains the "SNOW" concept to the viewer, while the second works on a more stylistic level to whet the appetite and promote interest.
The SNOWStar concept comprises two key components. The first is Playground SNOW - a piste that combines elements of freestyle and Alpine skiing - which will draw the next generation of winter sports fans to ski regions across the country for years to come. Moreover, it will be the venue of the second component: the new European SNOWStar Championship. Central to this project was establishing a formal language for a brand-new sport, which would particularly appeal to younger target groups and fans of ski sports.
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