RHI recruits women - WEST4MEDIA supports
We are proud to announce a new client. The leading refractories company RHI commissioned WEST4MEDIA to produce a corporate video. For the initiative "FEMTech" a movie has since been produced, which introduces RHI as an employer of women.
RHI relies on highly skilled women in all areas of its business. The goal of the video was to portray these personalities. Three female employees were cast to talk about their functions and tasks at RHI. Pictures of their working environment were added to the interviews. Playing with gender stereotypes has certainly lent the story an additional charm.
Moreover, in completing this project WEST4MEDIA has set a benchmark: in order to create a high-quality, cinematic look, the video was shot with a Canon EOS 5D reflex camera. The use of dollies led to spectacular camera movements, and the result is a film that can certainly stand alongside expensive advertising productions.
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